The Full Story
About
Atelier Profumo by Riverwalk was founded in Singapore with a singular vision: to elevate everyday rituals through the art of fine fragrance. Our collection of luxury fabric care products is meticulously crafted by our founder and lead perfumer, who brings over 30 years of experience in the world of perfumery.
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Each formulation is underpinned by cutting-edge science and research—designed not only to soften and protect fabrics but to deliver a refined, lasting scent experience. We are committed to being best-in-class, responsible, and transparent in everything we do.
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At Atelier Profumo, we believe fabric care should be as evocative and indulgent as perfume itself.
Vision
At Atelier Profumo, we envision a world where home care is an extension of personal care—infused with beauty, intention, and emotional resonance.
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Fragrance That Reflects You
We bring the sophistication of personal fragrance into fabric care—allowing your garments and home to echo your unique style.
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Beauty Care for Your Wardrobe
Our formulas help preserve fabric quality, reduce wear, and extend the life of your favorite pieces—minimizing waste and maximizing longevity.
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Preserve What Matters
Garments hold memories. We treat them with the same reverence as skincare—because protecting your clothes is preserving the stories they carry.
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Care for Skin Through Fabric
Our ultra-soft finishes reduce micro-abrasions caused by rough fabrics—helping your skin stay healthy and comfortable with every wear.​
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Scent That Soothes
We harness the emotional and physiological power of fine fragrance to turn everyday routines into uplifting rituals.
Atelier Profumo is redefining fabric care as a form of self-care—where beauty, science, and sustainability meet.
What Makes Us Unique
At Atelier Profumo, we blend scientific perfumery with artistic mastery to create premium fabric care formulations unlike any other.
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Science Meets Scent: Our products are backed by rigorous research into softness, scent diffusion, and skin-safe chemistry—ensuring high performance without compromise.
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Artisanal Fragrance Craftsmanship: Led by a perfumer with over 30 years of experience, each scent is composed with the depth and complexity of fine fragrance.
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High Fragrance Load, High Impact: We invest significantly in fragrance—both in concentration and quality—to deliver a lingering, luxurious scent experience that lasts.
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Beyond Functional Care: We don’t just clean—we elevate laundry into a sensory ritual that enhances everyday life.
This rare combination of scientific precision and perfume artistry is what sets Atelier Profumo apart in the world of home care.
Mission
At Atelier Profumo, our approach is rooted in responsibility, innovation, and a deep love for fine fragrance. We strive to minimise carbon impact while delivering exceptional, premium-quality fabric care.
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Elevated Everyday Rituals: Clean, well-scented laundry isn’t just a chore—it’s a universal expression of care for ourselves and our homes.
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Thoughtfully Chosen Ingredients: We use a blend of both high-quality natural and safe synthetic ingredients to achieve the perfect balance of performance and scent.
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Less is More: Our ultra-concentrated formulas reduce waste and water use—because sustainability starts with smart design.
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Perfume-Led Innovation: Inspired by both niche and mainstream fragrance trends, we continuously introduce relevant and original scent profiles to enrich your daily routines.
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Reuse Before Recycle: Our durable, beautifully designed bottles are made to be reused, with discounted refills to support circular consumption.
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Atelier Profumo isn’t just laundry care—it’s a super-premium experience, offering unmatched softness and fragrance that truly sets us apart.
The Market &
The Consumer
Atelier Profumo is crafted for a discerning, scent-conscious audience—individuals who seek beauty, depth, and meaning in everyday rituals.
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Our Audience:
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Fragrance Enthusiasts
They are passionate about perfume and follow trends in fine fragrance and premium personal care. They often engage with content from brands like Aesop, Rituals, and L’Occitane.
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Lifestyle-Driven Home Care Shoppers
These consumers view household products as an extension of their identity and lifestyle. They already purchase scented candles, air fresheners, or luxury fabric softeners for personal enjoyment and ambience.
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Curious and Quality-Seeking
Attracted to reels, ads, and stories related to elevated home care, they actively explore new, premium fragrance experiences.
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Functional + Emotional Buyers
Whether the buyer and user are the same or not, both value superior performance, emotional uplift, and sensory pleasure in fabric care.
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Giftable Luxury Seekers
Our products are positioned to serve not just the user, but also as a desirable gift item—especially during seasonal and festive occasions.
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​Our Market Strategy:
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Launch in France—the global heart of perfumery and luxury sensibilities.
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Expand the Category—introducing super-premium pricing and storytelling that elevates home care into a fragrance-led, aspirational lifestyle.
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Build Desire—position Atelier Profumo as the brand that redefines how we care for our garments, ourselves, and our spaces.
